Ryuji Nakamura and Associates





This is the exhibition space for the corporate exhibition of SHISEIDO. The purpose is to express the future of SHISEIDO as well as looking back the history of Shiseido by superimposing some of past products and advertisements that are archived at SHISEIDO corporate museum at Kakegawa and materials of Ginza that is the birthplace of SHISEIDO. Based on SHISEIDO’s direction to constitute the exhibition with the method of collage (make different new images by combination of existing images) used in past advertisement materials as the motif, I thought about the exhibition method and space. Since the exhibits were various large and small plane and solid to require transparent cases for protection I came up the idea to use the transparent cases also as exhibition stands while piling up them. As a result, both the plane and the solid are overlapped with each other, and they become a spatial collage that it is possible to see from top until bottom as one unit with relation. Although there are nine mountains of the transparent cases and they are categorized according to era etc., new images different from the categorization are created by watching them from the side while overlapping them. Also, the exhibition space can be felt like the space of Ginza that show windows and buildings stand in a row.

Title The space for the exhibition “BEAUTY CROSSING GINZA” at SHISEDO GALLERY
Completion 7 January 2016
Use Exhibition space
Site SHISEIDO GALLERY, Tokyo Ginza Shiseido Building B1, 8-8-3, Ginza, Chuo-ku, Tokyo, Japan
Period 8 – 28 January 2016
Organizer SHISEIDO
Area 161.28m2
Material Acrylic t3, t5, t6, t8 mm
Design Ryuji Nakamura & Associates
Construction Tokyo Studio
Photography Ryuji Nakamura







名称 資生堂ギャラリー「BEAUTY CROSSING GINZA 〜銀座+ラ・モード+資生堂〜」展会場構成
完成 2016年1月7日
用途 展示空間
場所 東京都中央区銀座8-8-3 東京銀座資生堂ビル地下1階 資生堂ギャラリー
展覧会名 BEAUTY CROSSING GINZA 〜銀座+ラ・モード+資生堂〜
会期 2016年1月8日〜28日
主催 資生堂
面積 161.28m2
素材 アクリルt3、t5、t6、t8 mm
設計 中村竜治建築設計事務所
施工 東京スタデオ
撮影 中村竜治

Ryuji Nakamura and Associates