Ryuji Nakamura and Associates

Space like a sweater

This is the 7-days-only shop for the knitwear brand "Nahyat" by Yoda Masahiko. I was attracted by the concept of Nahyat, which means "to knit" in Sanskrit and deals only in knitted goods, but I was also attracted by the way the sweaters are presented on the website. The material information is described with academic sketches of sheep and textiles like a record of something in a matter-of-fact way, and moreover, it takes up as much space as the picture of the sweater, and the two (material and sweater) are expressed equivalently without being biased one way or the other. I felt a calm and objective point of view in such expressions, and at the same time, I felt that the impression of the sweater (clothing made by knitting) changed completely. I thought that Nahyat would be well suited to a space where people would be aware of the relationship between a material and a space, so I wrapped hemp strings around the pillars that was originally in the sales floor as if I put a sweater on them. By constructing the space while maintaining the shape and texture of the hemp string, I aim to create a space where the material and space can be felt at the same time and equivalently as much as possible. It is covered on all sides by the translucent surface made of hemp strings, but the glare effect of the surrounding spotlights gives a strong and weak impression of the inside from the outside. It is the guerrilla-like and phenomenal space like street graffiti that appears fleetingly in the city.

Title  7-days shop of Nahyat
Completion  1st September 2021
Use  shop
Site  2F ISETAN MEN’S, 3-14-1 Shinjuku, Shinjuku-ku, Tokyo, Japan
Area  15.98m2
Material  Hemp string 2mm phi
Client  Nahyat
Art direction  Nahyat, VEHICLE
Design  Ryuji Nakamura and Associates
Construction  Chuo Senden Kikaku
Photography  Ryuji Nakamura




名称 ナヤットによる7日間のお店
完成 2021年9月1日
用途 店舗
場所 東京都新宿区新宿3丁目14-1伊勢丹新宿店メンズ館2階
期間 2021年9月1日〜9月7日
面積 15.98m2
素材 麻紐φ2mm
施主 ナヤット
アートディレクション ナヤットヴィークル
設計 中村竜治建築設計事務所
施工 中央宣伝企画
撮影 中村竜治

Ryuji Nakamura and Associates